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Public Relations...(PR). Everyone in business knows what it is, yet the sales pipeline contribution is not always apparent.

In fact, the benefits of PR are obstructed by today’s headline-grabbing digital transformation processes.

We are all held accountable for our daily contributions to the lead generation funnel but, where in all this madness is digital PR and the value this digital transition provides to the bottom line?

Here is a hint: Every time a story is placed, digital PR media can be measured in terms of increased traffic to an organization’s website. Download this case study and find out how the best digital PR firms:

• Measure traffic coming to your website when a story breaks.
• Identify specific companies visiting your website from PR activities.
• Cross-reference Geo locations with CRM funnel leads.