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How 1 Linen Company Cleaned Up with SEO (Rinse, Lather, Repeat)

Posted by mike emerton on Wed, Aug 09, 2017 @ 13:08 PM


When General Linen, a commercial linen service with more than 4,400 customers throughout New England, needed to modernize their message, improve web presence, and boost sales, they relied on the experience, passion, and knowledge of BridgeView. The result was that General Linen’s web-based lead conversions increased from 3 conversions in 2012 to 288 conversions in 2015, putting General Linen on a course to produce 394 web-based lead conversions in 2016. How does a third generation company begun in 1938 achieve a thirteen thousand percent increase in lead

 conversions in the span of four years? The answer is BridgeView and their Google guru, Gary Brown.

Download the full SEO case study:

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Tags: SEO, website SEO, Search engine optimization


Posted by mike emerton on Mon, Jul 24, 2017 @ 16:07 PM

“Fake news!” We’re hearing about it all the time. Untrue and damaging stories which get shared quickly and widely on social media. In some cases “fake news” stories have led to tragic results. But, “fake news” is not a new phenomenon. It has been around since news became a concept five hundred years ago with the invention of print. Even America’s Founding Fathers were perpetrators of fake news for political means. Verified, “objective” news, didn’t emerge until about a hundred years ago. 

Today, in the social media age, finding reliable news can be a confusing task. Sites like Facebook, Twitter and Snapchat have created vast communication spaces for the sharing of information. This explosion of channels has increased the speed at which information travels, but it’s also helping to spread today’s epidemic of “fake news.”

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Tags: High Tech PR, Overcoming Challenges

Cloudy Day on the Construction Site -- Good Day for High Tech PR

Posted by mike emerton on Mon, Mar 23, 2015 @ 12:03 PM

The construction industry is not typically known for its use of cloud services or high tech PR. But with some finesse, the two match well! Below is an example of BridgeView Marketing's writing creativity that combines each element, to effectively achieve branding / lead generation for our client, through selective article placement.

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Tags: High Tech PR, Cloud Services

In the Grand “Schema” of Things -- SEO Info To Know

Posted by mike emerton on Wed, Mar 18, 2015 @ 08:03 AM


One of the latest evolutions in SEO is Schema Markup. This new form of optimization is one of the most powerful and least-utilized forms of SEO. Once you understand the concept and method, you can easily boost any website in the search engine results pages, aka the SERPs.

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Tags: schema, SEO, website SEO, Search engine optimization, structured data, HTML Tag

High Tech PR for Law Firms

Posted by mike emerton on Tue, Feb 10, 2015 @ 08:02 AM

Many companies looking for High Tech PR are concerned with an agency's ability to scale their offerings to vertical publications.  Here is an example of how Bridgeview Marketing is able to translate complex technology terms.

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Tags: High Tech PR

High Tech PR for Service Defined Networks

Posted by mike emerton on Mon, Jan 05, 2015 @ 09:01 AM

When selecting High Tech PR firms, it's important to know they can translate and scale complext terms to any audience.  Here is a perfect example...

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Tags: High Tech PR

High Tech PR - Pitching Cloud Services

Posted by mike emerton on Thu, Aug 14, 2014 @ 15:08 PM


Question: What do beepers, dongles, laptops, Ethernet and cloud services all have in common?

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Tags: High Tech PR, Cloud Services, Overcoming Challenges

Content Marketing of Burgundy, Kaufman and Thicke

Posted by mike emerton on Tue, Feb 18, 2014 @ 08:02 AM

What do Ron Burgundy, Andy Kaufman and Robin Thicke have in common? Blurred Lines!

Burgundy,Kaufman,Thicke Mash-up 

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