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75th Golden Globe Awards: Digital Marketing of “Time is Up”

Posted by mike emerton on Mon, Jan 08, 2018 @ 15:01 PM

Empowered by Gretchen Carlson, Ashley Judd, Rose McGowan and dozens upon dozens of other high-profile accusers, women at the 75th Golden Globe Awards washed a sea of black across a carpet of red to call attention to the abusive and illegal behaviors they were subjected to in their working environments. When multiple sexual harassment claims can bring down media giants, such as Roger Ailes, Bill O’Reilly, Charlie Rose and Matt Lauer, women who thought they had no chance at justice now see possibilities to end years of suffering. Movie stars such as Gwyneth Paltrow, Uma Thurman, and Daryl Hannah can bring down titans such as Harvey Weinstein; it becomes easier to believe the cook, or the nanny, or the late night cleaning women who's been quietly enduring the abuse for years.

Though a wave of women are coming forward today to say #MeToo and name their accusers, many have historically had their reputations smeared, or been threatened with harm, while the men accused of the harassment often continued on with successful careers. One month after his resignation following sexual harassment claims, the CEO of Hewlett Packard Max Hurd found a job at Oracle, where he is currently the CEO. As recently as last January, Fox News renewed Bill O'Reilly’s 

$25 million-a-year contract after paying a $32 million settlement.

What does this have to do with search engine optimization (SEO), digital marketing and digital PR?

A lot!

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Tags: SEO, Search engine optimization, High Tech PR

How 1 Linen Company Cleaned Up with SEO (Rinse, Lather, Repeat)

Posted by mike emerton on Wed, Aug 09, 2017 @ 13:08 PM

 

When General Linen, a commercial linen service with more than 4,400 customers throughout New England, needed to modernize their message, improve web presence, and boost sales, they relied on the experience, passion, and knowledge of BridgeView. The result was that General Linen’s web-based lead conversions increased from 3 conversions in 2012 to 288 conversions in 2015, putting General Linen on a course to produce 394 web-based lead conversions in 2016. How does a third generation company begun in 1938 achieve a thirteen thousand percent increase in lead

 conversions in the span of four years? The answer is BridgeView and their Google guru, Gary Brown.

Download the full SEO case study:http://bit.ly/2tSoeQz

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Tags: SEO, website SEO, Search engine optimization

In the Grand “Schema” of Things -- SEO Info To Know

Posted by mike emerton on Wed, Mar 18, 2015 @ 08:03 AM

 

One of the latest evolutions in SEO is Schema Markup. This new form of optimization is one of the most powerful and least-utilized forms of SEO. Once you understand the concept and method, you can easily boost any website in the search engine results pages, aka the SERPs.

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Tags: schema, SEO, website SEO, Search engine optimization, structured data, HTML Tag