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Slap in the Facebook; the Shocking Digital Marketing Strategy

Posted by mike emerton on Wed, Mar 28, 2018 @ 17:03 PM

"The level of what can be predicted about you, based on what you like on Facebook, is higher than what your wife would say about you, what your parents or friends can say about you. Even if we take your 10 best friends and they all give a description of who you are as a person and we combine it all together – this analysis method is still better. Your Facebook knows more about you than any other person in your life." ~ Aleksandr Kogan

The Story

Cambridge Analytica (CA), the data analytics firm that helped Donald Trump get elected, collected a vast amount of Facebook user data on 50 million people without their permission, according to a report from the New York Times.

Facebook suspended CA and also suspended CA’s parent company, Strategic Communication Laboratories (SCL). The SCL Group and CA played pivotal roles in both Brexit and the candidacy of Donald Trump. European and U.S. officials have both called for Facebook chief executive Mark Zuckerberg to explain how this breach happened.

But did you know that other major platforms such as iOS and Android also allow developers to collect people’s contact lists? Twitter has a login feature similar to Facebook Login, and so do Google and LinkedIn. Imagine cross-platform influencing! In fact, the Pew Research Center said two-thirds of Americans get at least some of their news on social media.

Readers of this blog also found this info very helpful: How PR Helped Created a $1B Company Valuation

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Tags: High Tech PR, SEO

How Hershey's Used “empowered decision-making” for SEO Digital Marketing

Posted by mike emerton on Thu, Mar 22, 2018 @ 10:03 AM

The worlds of marketing and technology are merging. Ad agencies which rely on storytelling, are becoming dependent on the data-driven technology, especially in B2B online marketing. And information technology, which once sat on mainframes and printed reports, is now running digital social media streams and is based in the Cloud. In this online age, a new way is needed to get these former independent, ‘siloed’ departments of marketing and IT infrastructure to work together.

One way to get these seemingly polar units integrated was explained in a recent Forbes article by Peter Horst and Waheed Zaman, in which they stated: what is required is a focus on overall leadership, shared departmental beliefs and company culture.


Show Me How Digital PR Works

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Tags: High Tech PR, SEO

75th Golden Globe Awards: Digital Marketing of “Time is Up”

Posted by mike emerton on Mon, Jan 08, 2018 @ 15:01 PM

Empowered by Gretchen Carlson, Ashley Judd, Rose McGowan and dozens upon dozens of other high-profile accusers, women at the 75th Golden Globe Awards washed a sea of black across a carpet of red to call attention to the abusive and illegal behaviors they were subjected to in their working environments. When multiple sexual harassment claims can bring down media giants, such as Roger Ailes, Bill O’Reilly, Charlie Rose and Matt Lauer, women who thought they had no chance at justice now see possibilities to end years of suffering. Movie stars such as Gwyneth Paltrow, Uma Thurman, and Daryl Hannah can bring down titans such as Harvey Weinstein; it becomes easier to believe the cook, or the nanny, or the late night cleaning women who's been quietly enduring the abuse for years.

Though a wave of women are coming forward today to say #MeToo and name their accusers, many have historically had their reputations smeared, or been threatened with harm, while the men accused of the harassment often continued on with successful careers. One month after his resignation following sexual harassment claims, the CEO of Hewlett Packard Max Hurd found a job at Oracle, where he is currently the CEO. As recently as last January, Fox News renewed Bill O'Reilly’s 

$25 million-a-year contract after paying a $32 million settlement.

What does this have to do with search engine optimization (SEO), digital marketing and digital PR?

A lot!

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Tags: High Tech PR, SEO, Search engine optimization

SEO - The Best Small Business Defense Against Amazon

Posted by mike emerton on Mon, Dec 11, 2017 @ 12:12 PM


Amazon founder Jeff Bezos is the world’s richest person, recently leaping past Microsoft’s Bill Gates. Bloomberg values Bezos’ fortune at $93.8 billion. Gates, worth $88.7 billion.

Amazon! It’s on a course to be the world’s first trillion dollar company. It’s coming through your front door with Amazon Key, it’s making movies (Amazon is now the second biggest provider of original content behind Netflix), it’s purchased Whole Foods, getting into the prescription drug business, building wind farms, and dominating in The Cloud. Will Amazon take over the world? Alexa, Amazon’s electronic assistant, is going to be the operating system for your life and it will be connected to the Internet-Of-Things.

So, how can an independently-owned small business compete?

Download the Small Biz SEO Success Story:

Causing even more concern for small business owners - in early November (2017) Chinese e-commerce company Alibaba took in more than $25 billion in one day. Amazon Prime Day, Black Friday, Cyber Monday combined last year got about 30 percent of that. Cyber Monday last year (2016) in the United States yielded $3.45 billion in sales. This year (2017) Forbes reports that it hit a new record of $6.6 billion, making it the largest online shopping day in U.S. history. Mobile sales set a new record as well, representing 33.1 percent of revenue (24.1 percent smartphones, 9.0 percent tablets). Smartphone revenue grew 32.2 percent from last year, reaching $1.59 billion, a new all-time high. With online indicators such as these, how does the future look for local business?

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Tags: SEO, website SEO

How 1 Linen Company Cleaned Up with SEO (Rinse, Lather, Repeat)

Posted by mike emerton on Wed, Aug 09, 2017 @ 13:08 PM


When General Linen, a commercial linen service with more than 4,400 customers throughout New England, needed to modernize their message, improve web presence, and boost sales, they relied on the experience, passion, and knowledge of BridgeView. The result was that General Linen’s web-based lead conversions increased from 3 conversions in 2012 to 288 conversions in 2015, putting General Linen on a course to produce 394 web-based lead conversions in 2016. How does a third generation company begun in 1938 achieve a thirteen thousand percent increase in lead

 conversions in the span of four years? The answer is BridgeView and their Google guru, Gary Brown.

Download the full SEO case study:

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Tags: SEO, website SEO, Search engine optimization

In the Grand “Schema” of Things -- SEO Info To Know

Posted by mike emerton on Wed, Mar 18, 2015 @ 08:03 AM


One of the latest evolutions in SEO is Schema Markup. This new form of optimization is one of the most powerful and least-utilized forms of SEO. Once you understand the concept and method, you can easily boost any website in the search engine results pages, aka the SERPs.

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Tags: schema, SEO, website SEO, Search engine optimization, structured data, HTML Tag