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SEO - The Best Small Business Defense Against Amazon

Posted by mike emerton on Mon, Dec 11, 2017 @ 12:12 PM


Amazon founder Jeff Bezos is the world’s richest person, recently leaping past Microsoft’s Bill Gates. Bloomberg values Bezos’ fortune at $93.8 billion. Gates, worth $88.7 billion.

Amazon! It’s on a course to be the world’s first trillion dollar company. It’s coming through your front door with Amazon Key, it’s making movies (Amazon is now the second biggest provider of original content behind Netflix), it’s purchased Whole Foods, getting into the prescription drug business, building wind farms, and dominating in The Cloud. Will Amazon take over the world? Alexa, Amazon’s electronic assistant, is going to be the operating system for your life and it will be connected to the Internet-Of-Things.

So, how can an independently-owned small business compete?

Download the Small Biz SEO Success Story:

Causing even more concern for small business owners - in early November (2017) Chinese e-commerce company Alibaba took in more than $25 billion in one day. Amazon Prime Day, Black Friday, Cyber Monday combined last year got about 30 percent of that. Cyber Monday last year (2016) in the United States yielded $3.45 billion in sales. This year (2017) Forbes reports that it hit a new record of $6.6 billion, making it the largest online shopping day in U.S. history. Mobile sales set a new record as well, representing 33.1 percent of revenue (24.1 percent smartphones, 9.0 percent tablets). Smartphone revenue grew 32.2 percent from last year, reaching $1.59 billion, a new all-time high. With online indicators such as these, how does the future look for local business?

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Tags: SEO, website SEO

How 1 Linen Company Cleaned Up with SEO (Rinse, Lather, Repeat)

Posted by mike emerton on Wed, Aug 09, 2017 @ 13:08 PM


When General Linen, a commercial linen service with more than 4,400 customers throughout New England, needed to modernize their message, improve web presence, and boost sales, they relied on the experience, passion, and knowledge of BridgeView. The result was that General Linen’s web-based lead conversions increased from 3 conversions in 2012 to 288 conversions in 2015, putting General Linen on a course to produce 394 web-based lead conversions in 2016. How does a third generation company begun in 1938 achieve a thirteen thousand percent increase in lead

 conversions in the span of four years? The answer is BridgeView and their Google guru, Gary Brown.

Download the full SEO case study:

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Tags: SEO, website SEO, Search engine optimization

In the Grand “Schema” of Things -- SEO Info To Know

Posted by mike emerton on Wed, Mar 18, 2015 @ 08:03 AM


One of the latest evolutions in SEO is Schema Markup. This new form of optimization is one of the most powerful and least-utilized forms of SEO. Once you understand the concept and method, you can easily boost any website in the search engine results pages, aka the SERPs.

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Tags: schema, SEO, website SEO, Search engine optimization, structured data, HTML Tag